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Getting Started
Coastal Products & Chemicals (CP&C) was formed in 1986 to address
pricing inefficiencies in chemicals supplied to municipal water
treatment plants. The first target market was aluminum sulfate
(alum), and in 1986 an alum plant was constructed in Houston, Texas.
In November 1986, CP&C was awarded the contract to supply the alum
requirements for the City of Houston’s water treatment plants,
launching the organization that at the time had less than a dozen
employees.
In early 1988 a partnership with Aluminum Company of America,
ALCOA-Coastal Chemicals was formed to produce and market sodium
aluminate. CP&C built and operated production facilities in
Houston, Texas and Nashville, Tennessee producing, what was
considered at the time, the first stable sodium aluminate.
Within two years of production start up the partnership became
the largest supplier of sodium aluminate to the North American
merchant market.
The Formative Years
In the 1990’s, CP&C’s primary focus was on organic growth of its
commodity chemicals fueled by automated, low cost production
facilities built at a newly acquired 110 acre chemical production
facility located on the Houston Ship Channel. The Greens Bayou
Chemical Complex (GBCC) included automatic blending systems for
custom formulated coagulants and flocculants, a continuous production
unit for sodium hypochlorite (bleach), packaging of elemental
chlorine into 2,000 and 150 pound cylinders, blending, and reaction
chemistry units for phosphate, hydrogen peroxide, and other flammable
organics. A chlorine transfer unit from rail tank cars to tank
trucks and a barge terminal to receive aluminum sulfate, sodium
hydroxide (caustic soda) and sulfuric acid were added, along with
a truck terminal facility equipped with full service bays and
offices to house logistics and transportation teams.
In 1999, a sodium hypochlorite and elemental chlorine packaging
facility was built on the Mississippi River in St. Gabriel,
Louisiana to service regional markets. The St. Gabriel production
plant takes advantage of a direct pipeline supply of raw materials
making it the most cost effective facility in North America.
A New Name
CP&C officially changed its name to ALTIVIA in October 1999
to facilitate the company’s expansion beyond the U.S. Gulf Coast.
The familiar blue logo was adopted to symbolize technology and clean,
flowing water in communities across the country.
Rapid Expansion
In 2002 ALTIVIA acquired the drinking water business from Vulcan
Chemicals, its national sales force, and the technical and
manufacturing team responsible for chlorine dioxide generator
technology. The combination of Vulcan’s and ALTIVIA’s chlorine
dioxide business units became the leading technical team and
supplier supporting North America’s municipal and industrial
chlorine dioxide market. As part of this acquisition ALTIVIA
gained exclusive rights to the patented Millennium III automatic
generator, the benchmark in state of the art chlorine dioxide
generation technology.
In 2003 ALTIVIA completed the acquisition of Vulcan Chemicals’
Odor and Corrosion Control business, the largest supplier of
products, feeding equipment and services to municipal markets
in the U.S. This acquisition included sales and manufacturing
offices in Florida and California, the technology and development
team associated with V-Tracks telemetry systems, as well as the
businesses’ national sales and technical team.
A Focus on Value
ALTIVIA’s strategy is a simple one, to lower water treatment
costs while improving water quality for millions of people.
To implement this strategy, ALTIVIA focuses on the following
drivers; scale, low cost manufacturing and distribution,
technology, product offering, and people.
Scale
ALTIVIA is the largest supplier of water treatment chemicals and
associated services to the municipal industry in North America.
ALTIVIA currently services over 600 municipalities with its technical
personnel stationed throughout North America. Although size is not
always required to achieve high performance, ALTIVIA’s scale brings
a great deal of technical expertise from its national experience
with different waters and products. Scale also results in lower
delivered product costs to customers driven by the large volumes
ALTIVIA channels to market, its purchasing power, and efficient
logistics and distribution.
Manufacturing & Distribution
ALTIVIA’s network of manufacturing facilities are among the most
efficient in the country, its product line is unmatched, and its
distribution network gets the products and services to customers
timely and cost effectively. ALTIVIA’s principal production
facilities are located in Houston Texas at its
Greens Bayou
Chemical Complex, in St. Gabriel Louisiana at its
St. Gabriel
Production Plant and in Nashville Tennessee at its
Nashville
Production Plant. ALTIVIA also operates a number of other
facilities in North America used for blending and conducting
limited reaction chemistry and for distribution purposes to
reduce transportation costs to end users. ALTIVIA’s facilities
are interconnected via dedicated networks into a central ERP in
Houston, Texas, to control quality, scheduling and product
deliveries.
Technology
ALTIVIA utilizes state of the art chemical formulation and
application technologies acquired through experience in thousands
of water treatment facilities and supported by a team with hundreds
of years of collective treatment experience. Since the principal
cost of chemical treatment in water plants is the delivered cost
of the chemical, using the most cost effective product and process
is critical to lowering costs. ALTIVIA achieves this goal through
extensive treatment experience, sustained research and development
programs, and thorough training of plant operations personnel.
Products
ALTIVIA’s complete line of products and processes utilized for water
treatment provides customers an objective assessment of cost
performance metrics for their specific application. From traditional
aluminum chemistry based coagulants and polyelectrolyte blends,
commodity disinfectants like Chlorine and Sodium Hypochlorite,
to sophisticated disinfection chemistries including onsite generation
of Chlorine Dioxide, as well as Nitrate and Nitrite Odor and
corrosion control chemistries, ALTIVIA’s technical service
personnel support the most elaborate water treatment process
requirements in industry. Additionally, our FLEXTREAT™ comprehensive
water management program can consolidate your chemical purchases
into a fixed price per volume of water treated. Visit our Products
section.
People
People implement strategies and our people make ALTIVIA the premier
products and service provider to the water treatment industry.
Our people are experienced in water treatment, motivated to solve
problems, and technically proficient in their specific field of
expertise. No other organization has the experience level that
ALTIVIA does in the treatment of water. Thousands of water
treatment facilities have been served by our professionals,
often we develop products tailored only for one treatment
plant in order to address a specific problem or attain the
highest cost performance or water quality. When it comes to
addressing a specific treatment problem, obtaining the lowest
treatment program cost, or reaching new standards in water quality,
it is ALTIVIA’s technical team who makes it happen. Meet the ALTIVIA
team.
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